Where are you now?
Take a minute to map your marketing impact - and see what might be holding you back.
What’s your real marketing impact?
You’re smart, busy, and doing good work.
But is it the right kind of work?
This quick diagnostic uses our Impact Matrix to help you reflect on where you’re spending your energy - and where you'd like to shift it.
Let’s go!
Where Are You Now?
Click once to mark your current position, and again to mark your desired position.
Strategic
Tactical
Strategic + Execution
Strategic + Innovation
Tactical + Execution
Tactical + Innovation
Execution
Innovation
Current Position
Desired Position
Strategic + Execution
You’re shaping direction while still carrying delivery weight. You're trusted, but stretched thin.
Strategic + Innovation
You’re operating as a true trusted advisor—helping guide long-term direction and championing smart change.
Tactical + Execution
You’re efficient and reliable, but stuck in delivery mode. There’s little time or space for strategic influence or innovation.
Tactical + Innovation
You bring creative ideas, but they may lack traction or alignment with wider business priorities.