EARLY BIRD RATE £75: Book by 21 October using code ‘EARLY_ROI’ at checkout
|
EARLY BIRD RATE £75: Book by 21 October using code ‘EARLY_ROI’ at checkout |
Marketers: does ROI get you in a spin?
It’s time to set your game plan
For some of Marketing’s stakeholders, ROI is all that matters. The Holy Grail.
The only way to determine value. But, do they really understand ROI?
And what do we do when ROI can’t be meaningfully measured?
Join Anna O’Riordan & Laura Chamberlain for 90 game-changing minutes to help marketers of all backgrounds walk away:
Confident in demonstrating the value of marketing initiatives through ROI
Empowered to choose the appropriate metrics for different marketing activities
Thinking critically about factors that influence ROI calculations in marketing
Equipped with strategies to justify investments when ROI is difficult to measure
Able to communicate the long-term benefits of marketing initiatives effectively
Armed with techniques to align marketing efforts with broader business goals
Ready to use ROI data to advocate for increased marketing resources
Prepared to enhance your marketing credibility across all organisational levels
We'll cover:
- What ROI means - and why it is important
- The factors that influence ROI - and when other metrics might be more appropriate
- How to justify investments or increased resource where ROI is difficult to measure
- How to effectively communicate the long-term benefits of marketing initiatives
- How to enhance marketing’s credibility across the organisation
And the best bit? You get to access all of this and walkaway with our 20-page toolkit, designed to help you seriously up your ROI game.
Ready to transform your marketing impact? Grab your spot now!
Early Bird Special: £75 until 20 October 2025 (enter promo code ‘EARLY_ROI’ at checkout)
Full price from 1 November 2025: £90 per person